Practical guides on AI search visibility

Generative Engine Optimization is not yet another rebrand of SEO tips. These guides cover the technical and strategic differences that actually determine whether AI engines can find, read, and cite your site.

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What is GEO?

GEO (Generative Engine Optimization) is the six-signal framework that determines your site's visibility to AI-powered search engines. Understand the pipeline before optimizing anything.

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All guides

Technical robots.txt for AI Bots: The Complete 2026 Guide11 min read Which user agents handle citations for ChatGPT, Claude, Perplexity, Gemini, and Copilot, and the exact configuration that blocks them. Deep dive How AI Citations Actually Work10 min read The retrieval-augmented generation pipeline behind ChatGPT, Perplexity, Claude, and Gemini answers, and what drives which sources get cited. Technical Structured Data for AI Visibility9 min read Which schema.org types AI engines prioritize, how to implement them in JSON-LD, and the common mistakes that reduce citation confidence. Technical What is llms.txt?7 min read The plain-text file that gives AI systems a structured overview of your site's content and intent. Format, examples, and whether it actually matters. Concept What is GEO (Generative Engine Optimization)?9 min read The six signals (access, readability, structured data, authority, extractability, and freshness) that determine your AI search visibility score.

GEO glossary

Definitions for OAI-SearchBot, Claude-SearchBot, RAG, llms.txt, entity signals, and 40+ other terms used in AI search optimization.

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